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Growing MSPs Are Using MSP Sites To Win Deals From Their MSP Websites

"My phone's ringing, and the last two months have been the busiest since I started this company. In about a year, I've doubled my business, in customers and revenue."

Sean Inman

CEO, Inman Technologies

"We installed the MSP Sites system and it worked. We're generating three to four leads a month, and we've converted every one of them so far."

Sukhjit Singh

Owner, Central Indy IT

"Before we installed the MSP Sites system, our website was ranking but brought in 3 leads in two years. Now it's consistently generating 2 solid leads every week, and we've won our largest account ever."

Tony Sollars

Founder & CEO, Watchtower IT Solutions

So, What Is an MSP Site?

Most MSP websites work like a help desk with nobody watching the queue. A business owner lands on your site, reads your services page, and leaves ... and you never find out they were there.

An MSP Site Changes the Game

An MSP Site answers that ticket. A real person greets them in chat, books the call on your calendar, and the follow-up keeps going until they’re ready to switch MSPs.

Work with the Experts in MSP Lead Generation

I get it.

With so many marketing "experts" out there, it’s hard to know what's actually going to help you get new clients.

The truth? I’ve been exactly where you are now.

When I first started MSP marketing in 2017, I struggled with getting high-quality leads, standing out in a crowded market, and turning website visitors into actual clients.

But after working with hundreds of MSPs, I've realized something big:

👉 Most MSP websites don’t actually generate leads.

👉 Most marketing strategies MSPs try don’t work long-term.

👉 Most agencies don’t understand the MSP space at all.

So, I made it my mission to fix this problem once and for all.

Introducing MSP Sites

The MSP Website System Built By Tech Pro Marketing

Over the last 10 years, with our MSP marketing agency, Tech Pro Marketing, we’ve tested everything: paid ads, SEO, email marketing, chatbots, automation, you name it.

We’ve invested in the best strategies, learned from the biggest experts in marketing, and spent well over 7 figures refining what actually works.

The result?

  • 19,299 sales appointments generated for MSPs like you.

  • Clients go from 0 to an average of 1.52 new leads per month within the first 90 days of working with us.

  • Our clients rank #1 in Google for 861 high-converting IT services keywords in their local markets, including: "IT services near me", "MSP near me", "IT Support Austin, TX", and hundreds more!

Proven, Conversion-Focused MSP Websites

Start By Discovering Your MSP’s Unique Brand Archetype

We studied the 112 top-performing MSP websites we manage ... every page, every click, every booked call ... and built 8 designs around what converted. Each one is built on a brand archetype, so your site sounds like you and not like every other MSP in town.

Our MSP brand archetype website frameworks:

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The Rebel

This template embodies The Rebel, appealing to MSPs looking to stand out with innovative and unconventional approaches.

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The Caregiver

The Caregiver template reflects reliability, appealing to MSPs positioned as trusted extensions of their clients’ internal teams.

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The Hero

The Hero template is for MSPs focused on security and protection, demonstrating strength and reliability.

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The Sage

This template embodies The Sage, designed for MSPs focused on strategy and delivering measurable business outcomes.

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The Ruler

The Ruler embodies authority and structure, ideal for MSPs that position themselves as the reliable extension of their clients' internal IT.

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The Everyman

The Everyman template is approachable and trustworthy, appealing to clients looking for straightforward, honest service.

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The Innocent

The Innocent template is approachable, straightforward, and perfect for MSPs aiming to help small businesses and solopreneurs.

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The Explorer

The Explorer template appeals to MSPs offering exploratory consulting services, helping clients discover new technology paths.

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The Warrior

The Warrior conveys strength and resilience, ideal for MSPs specializing in cybersecurity and defense against digital threats.

Your MSP business isn't just unique; it has an archetype, a story waiting to be told.

Everything Your MSP Needs to Turn Website Traffic Into Sales Conversations

Most MSP websites are digital brochures. MSP Sites turns yours into a working growth system that captures demand, follows up automatically, and helps your team book more qualified meetings.

Step 1: Convert More Website Visitors

Conversion-Focused MSP Website

Your website is built around the questions prospects ask before choosing an IT provider. Clear messaging, conversion-focused pages, strong calls to action, and trust-building proof give visitors a reason to take the next step.

Result: More of your existing traffic turns into inquiries.

Step 2: Capture Every Opportunity

Human Website Agent

Our live chat agent engages visitors in real time, answers common questions, qualifies interest, and helps prospects book a conversation.

When visitors are ready to talk, they do not have to search for a phone number or fill out a long form.

Result: Fewer qualified prospects leave without being captured.

Step 3: Book More Qualified Meetings

Appointment Scheduling Funnel

Your campaigns, chat, forms, and scheduling work together to move prospects toward one clear action: booking a sales conversation. Every appointment is tracked inside your CRM so your team knows who booked, what they are interested in, and what needs to happen next.

Result: A more consistent flow of qualified sales conversations.

Step 4: Follow Up Until They Respond

Automated Prospect Follow-Ups

Most prospects do not buy the first time they visit your website. MSP Sites automatically follows up with leads through personalized campaigns, reminders, and appointment sequences so interested prospects do not disappear inside your inbox.

Result: More opportunities move from “not now” to “let’s talk

Step 5: Know Which Prospects Are Ready

Website Visitor Identification

Visitor tracking and lead alerts show you which companies are visiting your website, what they viewed, and when buying intent increases.

Your team can prioritize the prospects most likely to become customers instead of treating every visitor the same.

Result: Better timing and better use of your sales team’s attention.

Step 6: Centralize Your Marketing

Unified CRM & Marketing Suite

Our unified CRM combines chat, scheduling, visitor tracking, and more into a seamless system. It includes robust email marketing, social media management, and AI-powered Google review responses to ensure every lead is nurtured effectively.

Result: Save time and stay organized.

Pricing

Get the Systems Top MSPs Use to Scale, at a Fraction of the Cost

Competitors
One time setup fee: $15,000+

If you tried to piece together everything in MSP Sites from other vendors, you'd spend about 8x more every month ... and still not get the lead gen results MSP Sites delivers.

$4,000+ USD / month

BEST VALUE
MSP Sites
Standard setup fee: $1,499

Scale your MSP by combining a conversion-focused website, real human chat agents, visitor tracking, and automated follow-ups to streamline lead generation and drive growth.

$479 USD / month

Lead Generating Website
Conversion-focused MSP Site™ website More info
Value: $10,997

Our proven conversion-focused website designs for MSPs that we used to charge multiple 5-figures for.

1 Website Unlimited Websites
SEO optimization module More info
Value: $300/year

Built-in SEO tools to help you ensure your site ranks high on search engines.

Page builder More info
Value: $300/year

Effortlessly customize your site and add new pages without needing technical skills.

Drag & Drop
Free hosting/free SSL More info
Value: $300/year

Reliable hosting and SSL security, included at no additional cost.

1 Website Unlimited Websites
Website visitor analytics More info
Value: $300/year

Gain insights into your visitors and how they interact with your site.

Landing page/funnel builder More info
Value: $1,000/year

Build additional landing pages and funnels for specific offers.

Real Human Website Agent
Proactively engages visitors More info
Value: $2,000/year

Converts visitors into leads by proactively engaging them in real-time with a human touch.

Availability More info
Value: $1,200/year

Ensures you never miss a lead with 24/7 availability, even outside your business hours.

9 to 5 24/7
Customizable chat scripts More info
Value: $500/year

Tailored chat scripts that reflect your MSP’s tone and services, creating a cohesive client experience.

Seamless integration with CRM More info
Value: $1,000/year

Automatically integrates leads into your CRM, so no follow-up opportunity is ever missed.

Chat lead instant connect More info
Value: $1,500/year

Instant connect feature enables your team to call back prospects within seconds of starting a chat, boosting your response rate.

Chat lead appointment scheduling More info
Value: $800/year

The agent schedules appointments directly on your calendar, eliminating manual booking and saving time.

Exit intent chat engagement More info
Value: $1,000/year

Exit intent chat catches visitors who are about to leave your site and gives them one more reason to start a conversation.

Appointment Scheduling Funnel
High-converting appointment funnel More info
Value: $1,000/year

Conversion-focused appointment funnel designed to capture more leads with a proven schedule appointment squeeze page.

Calendar booking pages More info
Value: $1,000/year

Simplifies appointment setting for your prospects and clients with an intuitive calendar booking page.

Unlimited Calendars
Automated appointment reminders More info
Value: $500/year

Reduce no-shows and get prospects excited about your call with email and SMS appointment reminders.

Email only Email & SMS
Integration with marketing suite More info
Value: $1,200/year

Syncs all appointments into your pipeline, making follow-up streamlined and efficient.

Automated Prospect Follow-Ups
Follow-ups triggered by call outcomes More info
Value: $800/year

Custom workflows trigger follow-ups based on call outcomes, keeping your communication relevant.

Prospect follow-up nurture series More info
Value: $1,000/year

Automates post-call communications, keeping leads engaged with minimal effort from your team.

Manual email Automated Email & SMS
Lost opportunity nurture campaigns More info
Value: $600/year

Automatically follow up with prospects who have decided to go in another direction to see if they want to reconsider.

Long term nurture campaigns More info
Value: $500/year

Stay in touch with your prospects over the course of 12 months to stay top of mind when they are ready to switch MSPs.

Website Visitor Tracking
Identify visitors by name and email More info
Value: $2,000/year

Identify exactly who is visiting your website, turning anonymous traffic into actionable leads for follow-up.

Website visitor outreach campaign More info
Value: $1,000/year

Effortlessly capture website visitors and automatically add them to your sales pipeline for immediate engagement.

Live alerts for high-value visitors More info
Value: $800/year

Get real-time alerts for high-value visitors, ensuring you never miss an opportunity to connect and close deals.

Unified Marketing Suite
Additional team members More info
Value: $1,000/year

Unlimited users ensure your entire team can collaborate, manage leads, and maximize efficiency within one system.

$$/User Unlimited
Prospects / contacts More info
Value: $1,000/year

Unlimited contacts mean you can store, track, and manage all your prospects and clients without additional costs.

$$/Contact Unlimited
Email campaigns / newsletters More info
Value: $1,200/year

Launch and manage email campaigns effortlessly from one platform, keeping your prospects and clients engaged.

Unlimited
Social media scheduling More info
Value: $800/year

Simplify your social media strategy by scheduling and posting content across platforms from a single dashboard.

$$/Account Unlimited Accounts
Review success system More info
Value: $600/year

Enhance your reputation with intelligent AI-powered review management and personalized responses to feedback.

Automations / workflows More info
Value: $1,500/year

Integrate chat, scheduling, and tracking into one system that captures and nurtures leads to grow your pipeline.

$$/Workflow Unlimited
Unified Sales CRM
Opportunity pipelines More info
Value: $1,000/year

Track, manage, and move opportunities through customizable stages to ensure every lead gets the attention it deserves.

Unlimited Pipelines
Call tracking/recording More info
Value: $800/year

Gain insights into your sales calls with detailed tracking and recordings, helping you refine strategies and improve close rates.

2-way SMS marketing More info
Value: $600/year

Engage prospects and clients with personalized text messages that facilitate real-time communication and faster response rates.

Outbound dialing More info
Value: $500/year

Accelerate your outreach with a built-in outbound dialing tool that helps your team connect with prospects efficiently.

New: LinkedIn Automation More info
Value: $1,000/year

Set up and run LinkedIn messaging and lead gen campaigns that integrate directly with your CRM.

Support
In-depth knowledge base More info
Value: $500/year

A comprehensive library of guides and resources designed to help your team solve problems independently and efficiently.

Live CRM support chat More info
Value: $800/year

Instant access to expert CRM support via live chat, helping resolve issues in real time to keep your operations running.

24/7
Website support tasks More info
Value: $1,000/year

Website support tasks ensure your MSP site is always up-to-date, optimized, and performing at its best.

$$/Task Unlimited
Your first year, all in
Setup fee plus 12 months
$63,000+
$43,897 in value
$7,247
You save $55,753+
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The “All Reward, No Risk” Guarantee

Use MSP Sites for 30 days. If you’re not completely happy, tell us and we’ll refund 100% of what you paid ... no hassle, no questions.

Frequently Asked Questions

What is included in the standard setup fee?

Our standard setup fee covers everything you need to get started with MSP Sites, including:

Basic Site Customization (1 Website): Brand colors, logo, images, and testimonials tailored to your business.

Template-Based Content Setup: Limited copy updates for your homepage, "About Us," "Services," and "Contact" pages.

Additional Content Migration: Import up to five additional pages from your existing website.

Initial Technical Configuration: Workflow setup, DNS setup, and more.

Standard Integration: Connection to Zapier to link with PSA/RMM tools.

Live Chat Agent Setup: Seamlessly integrate a live chat agent to engage visitors.

Project Management: A dedicated project manager will guide you through the setup phase, including a clear timeline.

Note: Additional out-of-scope work can be added and scoped during the onboarding process.

Are there any usage limits for MSP Sites?

Certain features—such as SMS follow-ups and email sends—incur usage fees. However, every subscription includes $10 of usage credits per month, which is usually sufficient for most MSPs.

Our industry leading usage limits include enough credits for:

  • 1 Recorded Sales Number

  • 10,000 Emails/mo

  • Unlimited Chats

  • 100 Visitor IDs

  • Unlimited Contacts

  • Unlimited Workflows

  • Unlimited Landing Pages

  • Unlimited Campaigns

  • Unlimited Social Accounts

  • Unlimited Calendars

What are the overage fees for specific features?

If you surpass the allotted usage included in your plan, here’s a detailed breakdown of additional usage fees for MSP Sites’ features:

  • Email: $0.0007 per email.

  • Email Address Verification: $0.00026 per email.

  • AI Review Response: $0.084 per response.

  • Local Number: $1.15 per month.

  • Toll-Free Number: $2.15 per month.

  • Local Call Minutes: $0.026 per minute.

  • Toll-Free Call Minutes: $0.08 per minute.

These rates are competitively priced, ensuring you only pay for what you use.

Can usage credits roll over?

No, usage credits reset at the start of each billing cycle. Any unused portion does not carry over to the next month. However, most MSPs find the included $10 more than adequate for their regular needs.

Can you help me with writing new content?

Yes! We can create fresh, tailored content to meet your specific business needs. Whether it’s service descriptions, blog posts, or other web content, our team is here to help. Pricing varies depending on your requirements, and we strive to provide affordable options.

How do the unlimited website edits work?

Our unlimited website edits service ensures your website remains up-to-date and optimized. Here’s how it works:

  • Submit up to three edit requests at a time, covering changes to your site’s content, images, or layout.

  • Our team completes one request at a time to ensure quality and precision.

This service is included in your subscription, so there are no additional costs for regular updates.

Do you offer other digital marketing services?

Yes, we provide a variety of digital marketing services through Tech Pro Marketing, including SEO, Google Ads management and ongoing marketing support.

How long does it take to set up my website?

The typical setup process takes 4-6 weeks from the time we receive all required information. Timelines may vary depending on the complexity of customizations and the speed of your feedback during the setup process.

Do I own my website once it’s built?

You own all the content that was created or customized specifically for you, such as text, images, and other elements added during the setup process. However, the website itself is built on our proprietary platform, which is not transferable or migratable to other systems.

If you ever decide to leave MSP Sites, we’ll provide you with an export of the custom content we created for you (such as text and images) so you can use it on another platform. While the design and functionality of the website are exclusive to our system, the content you own can be repurposed to build a new site elsewhere.

Can I use my own domain name?

Absolutely. We’ll configure your website to work with your existing domain or help you set up a new one if needed.

Do I need to have technical expertise to use MSP Sites?

Not at all! MSP Sites is designed to be user-friendly and fully supported by our team. From setup to ongoing updates, we handle the technical work so you can focus on your business.

What happens if I need support?

We’ve got you covered with comprehensive support options to ensure your website and marketing systems run smoothly:

24/7 Live Chat Support: You can access our live chat support team any time, directly through your client portal. Whether you have questions about using the platform, need help troubleshooting an issue, or require technical assistance, our team is available around the clock to provide fast, expert solutions.

Comprehensive Knowledge Base: In addition to live support, you’ll have access to a growing knowledge base packed with step-by-step guides, video tutorials, and FAQs to help you find answers quickly and efficiently.

Do I need to sign a contract?

Our services are primarily offered on a flexible month-to-month basis, allowing you to adjust or cancel as needed without long-term commitments. However, we also offer an annual payment plan for clients who prefer to save by paying upfront. Opting for the annual plan requires a 12-month commitment, providing you with a discounted rate in exchange for locking in your subscription for the year. This option is ideal for MSPs looking for cost savings and long-term stability.

What happens to my old website?

We can migrate up to five pages of content from your existing website as part of the setup fee. If additional migration is needed, it can be added during onboarding for an additional fee.

What makes us different from other website platforms?

MSP Sites is purpose-built for MSPs, with features designed to help you generate leads and grow your business. Our platform includes live chat agents, automated follow-ups, visitor tracking, and more—all seamlessly integrated into a marketing and sales system.

Do you offer a free trial?

We don’t offer free trials, but we do provide a personalized demo to showcase how MSP Sites works and how it can benefit your business. Schedule a demo to see it in action!

What payment options do you accept?

We accept all major credit cards and offer monthly and annual billing options. Opting for annual billing provides a discount on your subscription.

Are the templates customizable?

Yes, all templates are designed to be highly customizable, and our team handles the customization for you with precise attention to detail. This ensures that your website perfectly aligns with your branding and business goals. Here’s what’s included:

Brand Customization: We’ll adjust colors, logos, and images to match your brand identity seamlessly.

Content Adjustments: Limited copy updates are included for key pages like your homepage, "About Us," "Services," and "Contact" pages to ensure your message resonates with your target audience.

Template Modifications: From layout tweaks to adding testimonials, our team personalizes your site to showcase your unique value proposition effectively.

Additional Customization Options: If you need something more specialized—such as advanced integrations or unique design features—our team can accommodate this for an additional fee.

Our experts will take care of every detail, so your website looks professional and performs at its best from day one.

Imagine …

having an MSP website that doesn’t just sit there: it works for you, 24/7, capturing leads, scheduling calls, and converting visitors into clients.

With MSP Sites, you’re not just getting an MSP website; you’re getting a complete growth engine for your MSP. This isn’t a “nice-to-have” ... it’s the key to standing out and scaling up in a competitive market.

IMPORTANT NOTICE


MSP Sites provides sales and marketing tools, consulting services, and educational resources designed to help managed service providers (MSPs) grow their businesses. Success in business requires consistent effort, implementation, and a wide range of factors that vary from one business to another — including market conditions, experience, and individual commitment.


DISCLAIMER: While we share strategies that have worked for other MSPs, MSP Sites cannot and does not guarantee specific outcomes, lead generation results, or financial performance. Your success depends entirely on your own efforts, the way you implement our tools and training, and your unique business environment.


All case studies, success stories, and testimonials shared on our website or in our materials reflect individual experiences. They are not promises of future performance or typical results. Due to the nature of our services, we do not independently verify or track long-term results for every client.


MSP Sites does not provide legal, financial, tax, or accounting advice. All materials, whether provided via our website, software platform, coaching calls, or training resources, are intended for informational and educational purposes only. You should consult qualified professionals before making decisions that affect your business.


Any reference to leads generated, business growth, or earnings is meant to illustrate the potential of certain strategies — not to promise or guarantee specific results. Actual performance will vary based on numerous factors outside our control.


MSP Sites is not affiliated with or endorsed by Facebook™, Google™, YouTube™, Instagram™, LinkedIn™, Microsoft™, or any other third-party platform referenced on our website. All trademarks are the property of their respective owners.


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